I'm a product and design geek living and working in London.
I'm interested in how people work together to get great design done. I'm also interested in where design and innovation overlap. How do you systematise creativity? How do you create the conditions for innovation and reduce the risk of failure?
Before focussing on UX, I had a squiggly career through music production, video and 2D/3D motion graphics, and front-end development. I still love to use code to prototype interactions and explore data, and work collaboratively with engineers.
I currently work at Farfetch, a luxury fashion platform business. I lead a small team of designers within the Platform Product Design team, designing tools for merchants to sell fashion to the world.